Diversity in the workplace can be seen from many different perspectives. It is not just a matter of race, ethnicity or sex. It also includes secondary characteristics such as working and communicating style, differences in professional experience, etc. Regardless of the parameters, diversity is a matter of equity. Equality of job opportunities is also a legal duty, which if not met can lead to legal liabilities and seriously damage your reputation.
With the economic and social rise, politically minority groups began to collect their proper places in different niches of businesses. Consumers also begin to see the need to charge their favorite brands for inclusion that goes beyond social marketing.
It is therefore important to know more about the importance of diversity in the workplace, its benefits and how to implement it in an appropriate way.
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What is diversity in the workplace?
The arrival of women in the labor market and the economic and social rise of minority ethnic groups are recent and begin to change corporate environments.
Thus, we can say that diversity in the work environment is a business policy in which the recruitment and retention of talent focus on plurality among employees.
In addition to gender and race diversity, companies are also beginning to think about the religious, sexual inclusion of people with disabilities as well as the elderly.
Why is it worth having a diverse team?
The consumer behavior has changed and the new generations are becoming increasingly more aware of the social responsibility of brands they consume.
In addition, research shows that diversity in business increases productivity brings better results and facilitates the creation of a healthier and empathic organizational climate.
Understand more about the key benefits of betting on a diversity policy in your business.
1. Makes the environment prone to innovation
Groups formed by similar individuals and with similar life experiences are usually creatively limited.
Heterogeneous teams, on the other hand, are forced to deal with different perspectives on the same theme, which favors innovation and the achievement of results different from those that would be seen in a homogeneous group.
If you think that this plurality can make group interaction difficult, you may be surprised to know that what happens is just the opposite!
Respect for diversity only occurs when you have contact with it, and living with the different stimulates the ability to listen to the other and encourages more empathic exchanges.
2. Improve business image
Increasingly, new generations are more concerned with issues related to sustainability and human rights. Having a diverse team enables products and services to be delivered taking those relevant aspects into account.
In addition, the improvement of the image of the business is not only with regard to consumers. Diversity policy in the work environment can also be a strategy for attracting talents with values that are consistent with those of your organization.
3. Facilitates transparency of communication
Imagine that your business intends to make an inclusive campaign for Mother’s Day or Valentine’s Day. The featured characters are not limited to the patterns commonly employed in advertising and we see black, fat and LGBT actors, for example.
If you intend to communicate with niche groups, this needs to go beyond social marketing and be seen in practice.
Diversity policies can increase the profit of a business, but it needs to be done with at least some real fund to prevent the shot backfiring and end up bringing crisis or other negative repercussions.
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How to have a diversity policy in your business?
Now that you already know what it is about and you know the benefits of business diversity, check out three simple, practical tips on how to adopt it.
Bet on technology in selective processes
Some time ago, there was a vitalized current: it told the story of a child who had an accident with his father. Both needed to be taken to the hospital and “the most competent person in the place” needed emergency surgery on his own son.
The goal was to find out who this professional was and many people even considered a gay couple. Why is it so difficult to assume that the most competent person was a woman and then the mother?
This happens due to unconscious bias. He is responsible for small prejudices that we carry with us, often involuntarily.
Adopting technology in selective processes makes contracting isonomic and free of possible previous judgments. Thus, recruitment and selection are consistent with the desired professional profile.
Invest in employee training
Developing cultural programs, lectures, and courses that show the importance of diversity in the workplace helps both to improve employee engagement and to make them agents of organizational transformation.
After all, as we speak, you do not respect diversity if you do not know it.
Monitor the organizational climate
It’s no use having a diversity policy, spreading it to attract talent and using social marketing to promote yourself if you do not monitor the effectiveness of that strategy in the day to day business.
It is necessary to manage people properly, create satisfaction metrics and make feedback a constant to ensure that minorities are really welcome and heard.
What have you learned so far?
Diversity in the workplace brings internal and external advantages to a business. As a policy, this practice is still recent, but some changes may already be seen.
For example, gender equality is greatest in companies in which women already hold leadership positions. With proper strategy and constant monitoring, it is possible to ensure that diversity goes beyond theory and is applied in practice, bringing all possible benefits to the business.
To continue the theme, see also 5 tips for human resource development in your business.